Blancpain Lady B.
Celebrating the 70th anniversary of the Ladybird collection, Blancpain pays tribute to the 1956 Ladybird Bullet. This historic feminine timepiece was created by Blancpain, under the helm of CEO Betty Fiechter, the first woman to lead a Swiss watchmaking house. The Ladybird Bullet was a horological landmark featuring the world’s smallest round movement. Today’s Blancpain Lady B continues Blancpain’s mechanical miniaturization legacy.
The Swatch Group
The Swatch Group is the number one manufacturer of finished watches in the world. The Group is active in the manufacture of finished watches, jewelry, and watch movements and components.
It produces nearly all of the components necessary to manufacture the watches sold under its 16 watch brands and the multi-brand Tourbillon and Hour Passion retail labels, as well as the entire Swiss watchmaking industry.
In addition, it operates its own worldwide network of distribution organizations. The Swatch Group is also a key player in the electronic systems sector.
Swatch Group employs 31'800 persons in over 50 countries. Net sales in 2025 amounted to 6.280 billion Swiss francs.
