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Swatch AI-DADA visual

Swatch AI-DADA

Swatch reimagines creativity through AI: Introducing AI‑DADA, where every watch created is truly unique.

Next-level AI-powered design tool enables users to create unique watches starting with a blank canvas and using only their imagination, providing the ultimate experience in product personalization.
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Annual Report 2025

The 2025 Annual Report of The Swatch Group Ltd is now available. 

Concurrently, Swatch Group has also published its 2025 Sustainability Report according to GRI standards.

The Swatch Group

The Swatch Group is the number one manufacturer of finished watches in the world. The Group is active in the manufacture of finished watches, jewelry, and watch movements and components.

It produces nearly all of the components necessary to manufacture the watches sold under its 16 watch brands and the multi-brand Tourbillon and Hour Passion retail labels, as well as the entire Swiss watchmaking industry.

In addition, it operates its own worldwide network of distribution organizations. The Swatch Group is also a key player in the electronic systems sector.

Swatch Group employs 31'800 persons in over 50 countries. Net sales in 2025 amounted to 6.280 billion Swiss francs.

INNOVATION POWERHOUSE

Discover the world of Swatch Group.

Careers

Find exciting career opportunities and concrete job offers.

The History

Dive into Swatch Group’s history.

Date
21.03.2026
Last price (UHR)
CHF 167.95
Last price (UHRN)
CHF 33.72

INVESTOR SPACE

Financial information of Swatch Group.