Pick a design, make your Swatch
A next level for Swatch X You Pick a design, Make your Swatch! It is just as easy as it sounds: the Swiss watchmaker takes its customization concept Swatch X You to the next level. Inspired by nature, street art and geometric shapes, the collection…
Swatch Group technology in everyday's life
Every day, without even knowing it, you use hundreds of Swatch Group products. They are in vehicles, buildings and nearly countless systems and technologies embedded with electronics, software, sensors and network connectivity. Swatch…
Saype X MoonSwatch
Swatch has commissioned renowned contemporary land artist Saype to create two artworks inspired by the Bioceramic MoonSwatch Collection. Fueled by Swatch’s foundational belief that art and artists make the world a better place, this latest…
Tissot Sideral: A Watch That Dares to Be Different
Introducing the Tissot Sideral, a bold reinterpretation of the iconic 1970s Sideral S watch. This eye-catching timepiece masterfully combines state-of-the-art materials with a vintage aesthetic that's vibrant, sporty, and fashionable. Tissot's rich…
Rado True Square Skeleton
Swiss watchmaker Rado is renowned for its mastery of materials and innovative designs. A perfect example is the True Square collection, which premiered under the motto: “The shape of things to come.” First up were the True Square and True Square…
Rado Centrix
It is no coincidence that the Rado Centrix, with its evocative and sensuous contours, brings to mind the breathtaking, windswept beauty of the desert. The potent, mysterious grace of minerals and sand sculpted by time, in shades of gold, ochre and…
Rado Captain Cook High-Tech Ceramic Skeleton
Born in fiery places of eternal drama and power, the latest Captain Cook extends the product line with a dashing new skeleton design that showcases its innovative R808 movement, a marvel of contrasts, know-how and clever geometry. First introduced…
Message from the Chair
Message of Nayla Hayek, Chair of the Swatch Group Board of Directors, on the occasion of the Annual General Meeting of May 10, 2023, in Biel (BE), Switzerland. The original spoken text (in German) is valid. Dear Sir or Madam, Dear…
Breguet Type XX
This collection enjoying iconic status for nearly 70 years has accompanied the history of aviation – whether on pilots’ wrists as a precision instrument or on those of ordinary amateur enthusiasts fascinated by its legendary qualities. The…
Tissot PRX 35mm Automatic
The esteemed Swiss watch brand, known for its blend of tradition and modernity, is delighted to unveil its latest timepiece, the Tissot PRX 35mm automatic. The watch that everyone has been waiting for! Drawing inspiration from the iconic…
Swatch and Hackett kick off their joint collection
When Swiss made becomes very British: Swatch and Hackett kick off their first collaboration with a limited and numbered edition of 1983 watches, recalling both brands’ birth year. No other than Jeremy Hackett’s beloved Spaniel Muffin features on the…
Omega raises its warranty on all watches to 5 years
In its continuing quest to raise industry standards and push the boundaries of watchmaking quality, OMEGA is proud to announce that it is officially extending the warranty on all of its timepieces to 5 years. The decision follows significant…
A collector finds the oldest Longines watch known to date
A collector finds the oldest Longines watch known to date, a historical discovery for the brand Longines is particularly proud to have discovered, thanks to one of its faithful collectors, a real treasure of its past, the Longines 183 watch. This…
Mido Multifort TV Big Date
In a revival of a cult classic shape, created 50 years ago by Mido, the TV-shaped case makes a long-awaited comeback, this time honouring the Multifort collection. Its dynamic and modern design is emphasized by a stunning light-reflecting dial -…
Apprenticeship graduation
This content is not available in English. Please see the German version below or the French version. Wir gratulieren unseren Lernenden zur bestandenen Lehrabschlussprüfung! Die Firmen und Marken von Swatch Group Assemti, Blancpain, CHH…
Half-Year Report 2023
Net sales of CHF 4 019 million, +18.0% to the previous year at constant exchange rates (+11.3% at current rates), despite a massive negative currency impact of CHF -242 million. Net sales exceeded the previous record half-year 2018 by +8.5%,…
Swatch Bioceramic WHAT IF? Collection
There are four sides to this story as Swatch turns a pivotal decision from the early 1980s into an exciting 2023 “WHAT IF?” One moment in time can change everything. It’s 1982, and the founders of what would become Swatch are faced with a huge…
Longines HydroConquest GMT
A true classic among sports watches, the HYDROCONQUEST line has been expanded with new models featuring a sleek design and an exclusive Longines GMT movement. Combining technical excellence and elegance, two hallmarks of the winged hourglass brand,…
Swatch Bioceramic Scuba Fifty Fathoms
Swatch is celebrating another Swiss watchmaking icon, Blancpain’s Fifty Fathoms. This watch was born exactly seventy years ago and revolutionized watchmaking by becoming the first true diver’s watch. Launched in 1953, the Fifty Fathoms was…
Swatch celebrates Mickey Mouse with Damien Hirst
Mickey Mouse is known all over the globe, connecting all generations, spreading laughter, optimism and hope. Forever young, Mickey celebrates his 90th anniversary this year and Swatch pays him a special tribute with two Art Special watches created…
