Balmain

From 1987 to 1995, Balmain watches were manufactured under exclusive license by the Swatch Group, which supplied its immense expertise and state-of-the-art watchmaking technology to the brand and the Parisian fashion house founded in 1945 by fashion designer Pierre Balmain who established himself as one of the outstanding figures of Parisian haute couture. In December 1995, the Swatch Group acquired the exclusive rights to manufacture, market and distribute the brand’s watches throughout the entire world. 

Montres Pierre Balmain is based at Saint-Imier, in the Bernese Jura, in Switzerland, right in the heart of the “Watch Valley”, a region where the people have had watchmaking in their blood for generations. One of the brand’s distinctive features is the famous «arabesques» dial, the stunning design of which was inspired by the sumptuous embroidery that decorates the haute couture dresses of its creator. The world of fashion draws its inspiration from an infinite number of sources, and each Balmain watch possesses a history and significance all of its own. 

All Balmain models meet the same high quality standards and are subject to the same attention to detail. They are synonymous with elegance and refinement, and meet the quality and esthetic criteria demanded by discerning women and men alike. 

Today the Swiss watch brand feels at home on the wrists of individuals everywhere who appreciate a seamless combination of elegance and modernity. The Balmain tradition of turning heads and winning hearts lives on, fulfilling dreams of tailor-made time.