Archive
AUDEMARS PIGUET × SWATCH
Swatch celebrates Audemars Piguet's iconic Royal Oak with a collection of eight cheerful and colorful Bioceramic models in a pocket watch format inspired by the Swatch POP. Audemars Piguet and Swatch unveil the Royal Pop, a groundbreaking watch collection that combines joyful boldness and positive provocation with fine watchmaking. This…
Ordinary General Meeting of Shareholders
At the Ordinary General Meeting of Shareholders of The Swatch Group Ltd on Tuesday 12 May 2026, Mr. Andreas Rickenbacher was elected as a new member of the Board of Directors with 92.2% of the votes cast in his favor. Andreas Rickenbacher's profile and professional background are significant assets that will support the Group's strategy.Andreas…
Message from the Chair
Message of Nayla Hayek, Chair of the Swatch Group Board of Directors, on the occasion of the Annual General Meeting of May 12, 2026, in Biel (BE), Switzerland. The original spoken text (in German) is valid. Ladies and gentlemen, fellow shareholders, I will keep this brief today, as we will need some time at today’s Annual General Meeting to deal…
Ordinary General Meeting
The Ordinary General Meeting of Shareholders will be held in accordance with art. 12 ff. of the Articles of Association on Tuesday, May 12, 2026 at 10:00 a.m. (CEST), virtually, without physical presence of the shareholders. The Board of Directors decided to hold the General Meeting with no venue and by electronic means in accordance with art.…
Longines HydroConquest
Building on nearly two centuries of excellence in Swiss watchmaking, Longines unveils an extensively redesigned HydroConquest collection that blends contemporary aesthetics with proven performance. Available in 39-mm and 42-mm sizes, the range features four new dial variations and five striking ceramic bezel colors, complemented by…
Annual Report 2025
The 2025 Annual Report of The Swatch Group Ltd is now available.Download here: Swatch Group 2025 Annual Report Concurrently, Swatch Group is also publishing its 2025 Sustainability Report according to GRI standards.Download here: Swatch Group 2025 Sustainability Report