Boutique Manager - Longines

Job description

The main function is to manage overall store operations, optimize sales through effective implementation of business strategies and to motivate and coach staff to achieve shop objectives.

Sales Management

• Achieve sales target in both quantity and sales revenue
• Study and analyse routine reports and keep track of business trends, and propose action plans to Retail Manager
• Implement sales strategies set by Retail Manager and Brand Manager for each product category and clientele

Customer Service & Clientele Development

• Convey brand message to end-customers through direct personal selling, online channel and email enquiry
• Address customers’ concerns, expedite service and resolve complaints proactively
• Responsible for promoting the full Longines experience in line with brand strategies and through execution of planned marketing programs
• Drive and build long-term relationships with regular clients. Strengthen customer loyalty by engaging and supporting the sales team in clientelıng activities
• Identify and train up in-boutique product, CS, CRM and VM specialists to facilitate the communication workflow and enhance service standard

Staff Management

• Build effective and productive work teams with strong morale to maintain healthy turnover rate
• Identify staff’s training needs; propose, coordinate and/or conduct training based on category specialization and individual development
• Conduct interviews and select the right candidates for the brand and boutique for Boutique Supervisor and below positions
• Provide support to the Brand’s development when needed including the following:

1. Staff transfer
2. Facilitate and assist in new boutique opening
3. Report regularly to Retail Manager and/or HRBP on team’s feedbacks regarding company policy or workflow
4. Develop talents with the support from Retail Manager and Training Manager, and report the progress regularly
5. Operational Management

Responsible for all facets of store operations

• Responsible for implementation of the approved standard operating procedure, and achieving 100% on regular audit check; suggest and propose follow-up actions if needed
• Monitor store cleanliness both on and off sales floor and ensure housekeeping guidelines are met
• Expenses control to achieve profitability goal of the Store
• Responsible for in-store safety matters

Inventory Management

• Provides input and advice to Retail Support and Demand Planning Team based on current sales trends and warehouse factors
• Review target stock level based on customer needs/buying trends, and advise any necessary actions needed to increase sales
• Review product mix regularly to ensure healthy inventory level

Merchandising

• Maintain Longines’ brand image as the key priority by monitoring the overall boutique’s environment and staff’s grooming
• Implement proper visual merchandising ensuring its adherence to company guidelines, both in-the-window and in-store displays
• Review both in-store displays and in-the-window visual merchandising on a regular basis and ensure appropriate merchandise mix

Intelligence Collection

• Responsible for Customer Relationship Management system by enhancing customer database
• Conduct monthly business review meetings with direct reports and communicate company information to staff concerned
• Collect comments for analysis and reporting purpose