Breguet Brand Manager, Hong Kong & Macau

The company

The Brand Manager for Breguet will take full ownership of the brand's strategy, sales development, and operational execution in Hong Kong & macau, acting as the entrepreneurial leader driving all aspects of the brand’s success. This role demands not only a strategic thinker with strong leadership skills but also an individual who takes full accountability for the brand’s performance in the market. You will be expected to proactively translate the global brand vision into local initiatives, maximizing brand growth, profitability, and market share. As the Brand Manager, you will oversee a multidisciplinary team, ensuring flawless execution while maintaining strict alignment with HQ strategies. In this highly competitive luxury landscape, the ability to navigate challenges and consistently deliver outstanding results will be key to the brand’s ongoing success. You will own the responsibility of driving the brand forward, with a strong sense of accountability for achieving measurable, impactful outcomes.

Job description

Brand Strategy and Management:

  • Develop and implement a comprehensive brand strategy in alignment with the global objectives set by Breguet HQ.
  • Create both long-term and short-term strategies that ensure sustainable growth in market share, brand visibility, and profitability.
  • Drive annual budgeting processes, ensuring that resources are allocated to meet financial targets and deliver effective ROI.
  • Conduct continuous P&L analysis to track performance, adjust strategies as necessary, and report key insights to Brand HQ and local stakeholders.
  • Lead market research and competitor analysis, positioning the brand optimally against competitors in luxury market.

Sales Development and Channel Management:

  • Set ambitious sales objectives, distributing targets across retail boutiques and other channels to optimize performance.
  • Analyze daily, weekly, and monthly sales trends to inform sales strategies, identifying areas for improvement and action.
  • Provide consistent sales reports to both the HQ and local management, highlighting achievements, challenges, and next steps.

Boutique Network and Operations:

  • Oversee the expansion and optimization of Breguet’s retail network in Hong Kong & Macau, including new store openings, boutique renovations, and closures.
  • Manage negotiations with key retail partners such as department stores, luxury retailers, and duty-free operators.
  • Ensure that all boutiques operate in line with Breguet’s global standards, from customer service to visual merchandising and brand representation.
  • Develop initiatives to improve customer experiences at boutique levels, focusing on creating an exclusive and high-end shopping environment.

Marketing, PR, and Communication:

  • Lead the execution of annual marketing and PR plans, overseeing both online and offline marketing strategies, including advertising, press releases, and digital marketing initiatives.
  • Collaborate with external media partners, ensuring high-quality content creation that reflects the luxury and exclusivity of Breguet.
  • Supervise the planning and execution of PR events, VIP experiences, and clienteling activities, enhancing customer loyalty and brand affinity.
  • Oversee CRM programs to deepen relationships with top-tier clients, development of gifting programs, bespoke event management, and exclusive brand experiences.

Product and Merchandising Management:

  • Collaborate with HQ to determine the optimal product assortment for the Hong Kong & Macau market, focusing on new launches and core products.
  • Conduct regular sales analysis and forecasting, ensuring stock levels are optimized across all retail points to meet customer demand.
  • Manage the entire product lifecycle, from initial orders to final delivery, ensuring seamless logistics and product availability in Hong Kong & Macau.
  • Position Breguet competitively in terms of pricing, ensuring alignment with global pricing strategies while reflecting local market conditions.

Requirements:

  • At least 12 years of experience in luxury brand management. Candidates must demonstrate expertise in brand strategy, sales, and marketing, with significant achievements in these areas. Experience in managing high-end luxury brands is essential.
  • At least 5 years in a managerial role, with a proven track record of leading teams in dynamic environments, delivering sales and marketing objectives.
  • Entrepreneurial mindset, with a focus on accountability and results.
  • Demonstrates a deep understanding of the luxury sector, consumer behaviors, and market trends