Public Relations Manager, Glashütte Original North America
The company
Glashütte Original upholds the values of authentic manufactory production and can look back on an uninterrupted history that began in 1845. Located in the Saxon town of Glashütte, the manufactory brings traditional craftsmanship and innovative technologies together under one roof. The tradition-rich brand produces up to 95 percent of all movement components as well as the filigree dials in-house, and represents the German art of watchmaking at its best.
Job description
• Build and maintain strong relationships with press, editors and influencers throughout the luxury and fashion sectors.
• Continuous improvement of media relations and outreach, identifying new opportunities outside of traditional trade media.
• Develop and lead market-specific PR/Communications campaigns to promote Glashütte Original’s product assortment, brand history, and core values.
• Work cross-functionally with NA Marketing and HQ Communications team to create and implement strategic communications plans, effectively growing brand visibility and awareness, resulting in increased market share.
• Ensure consistent messaging that aligns with the brand’s mission, core values and vision.
• Develop and maintain relations with stylists, influencers and VIPs.
• Plan and execute key press events, oversee event-related communications, ensure media attendance and coverage.
• Manage PR product inventory, organize product loans for photoshoots and product reviews, and coordinate with logistics to ensure all product is accounted for and returned in first quality.
• Organize periodic manufactory visits with press.
• Monitor PR/Communications activities and report regularly on campaign metrics, effectiveness and ROI.
This description outlines the basic responsibilities and requirements for the role. This is not a comprehensive listing of all job duties of the Public Relations and Communications Manager duties; additional responsibilities and activities may be required.
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Profile
Glashütte Original is seeking a dynamic, self-driven and creative Public Relations & Communications Manager to lead communications efforts for the brand throughout the North American market. This position is based in New York, NY, and reports directly to the North American Brand President.
Professional requirements
• Bachelors’ degree in Communications, Marketing, Journalism or a related field.
• Minimum of 5-7 years in the Public Relations and/or Communications experience.
• Proven track record of implementing high-impact PR/Communications strategies across various channels ranging from traditional media, digital media, and social media. • Deep understanding of the luxury market, specifically fashion, luxury timepieces and fine jewelry.
• Knowledge and experience with PR events, influencer partnerships, media activations, and celebrity product placement.
• Ability to work in a fast-paced and dynamic environment, while managing multiple projects and timelines.
• Strong existing media contacts and relations.
• Collaborative and positive team player, willing to work in a small cross-functional team.
• Occasional travel and weekend work for key events and activations.
• Excellent verbal and written communications skills.
• Proficiency in Word, Excel, PowerPoint, Adobe Acrobat, Photoshop, InDesign, and Illustrator.
FLSA Status: Exempt
The salary range for this position is $100,000 - $110,000
We are happy to offer a competitive comprehensive benefits package that includes:
• Excellent medical, dental and vision insurance (eligible 1st of the month following 30 days, generous employer contribution)
• Immediate participation in the 401(k) and 100% vested employer match after one year of employment
• 18 PTO days per year, 23 PTO after 5 years
• 7 days per year of extended paid time off for medical, parental and military leave
• Holiday pay
• Company paid life insurance and Long Term Disability
• Voluntary Flexible Spending Account, Short Term Disability, Accident/Hospital Indemnity insurance
• Employee product discount
• Internal transfer and growth potential
• $500 Employee Referral Bonus program
For more information please see https://transparency-in-coverage.uhc.com/
Languages
Foreign language skills a plus
Contact
Suzete Truehaft
Human Resources Manager