Swatch Marketing Director - Corporate

The company

Swatch embraces the values that coexist in the worlds of art, design, fashion and technology; and lends to them its own spark of creativity. Thus, Swatch is considered a canvas upon which a myriad of expressions have been applied. Cutting edge style, trend setting looks and technology friendly accents have all added to the amazement of owning a Swatch.

Job description

Job Description:


As the Marketing Director with Swatch Group, U.S., the position will be responsible for supporting the Marketing efforts in the U.S. including but not limited to: responsible for project management (work-back) and weekly meeting coordination, preparation of Annual marketing objectives, strategies and development of annual master marketing plan, develop and maintain annual marketing budget, oversee elements of approved co-op plans to ensure plans are executed, and manage executional elements of the brands Events.

Profile

Responsibilities:

  • Daily management of brand marketing activities and ongoing development of marketing department staff members.
  • Develops and implements strategic marketing plans, sales plans and forecasts to achieve corporate objectives for products and services.
  • Manage annual marketing budget.
  • Constant communication with headquarters for approvals on expenditures, and planned media.
  • Oversees advertising and promotion activities including print, online, electronic media, and direct mail.
  • Attending industry trade shows and events as required.
  • Acting as a brand ambassador as required.
  • Evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.
  • Production & coordination of ad materials; working with advertising agencies on ad buys
  • Monitors competitor products, sales and marketing activities.
  • Controlling, Reporting and Budgeting of Marketing activities of all departments (retail, wholesale/third party retailers, visual and Ecommerce) on a monthly, and quarterly basis.
  • Negotiate production costs with vendors
  • Responsible for overseeing all Project sheets, and I.O’s for marketing department.
  • Manage monthly creative change out for company owned billboards and all print and outdoor advertising
  • Oversee development and activations surrounding Swatch Club.
  • Evaluate incoming proposals regarding media, sponsorship opportunities and vendors.
  • Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.

Professional requirements

Education and Experience Requirements:

  • Bachelor’s degree in a related field required.  Masters or MBA is a plus.

  • At least 8 plus years in the marketing field or a similar role is required
  • Must be proficient in Microsoft Office (Outlook, Word, Excel & Powerpoint) with an ability to learn company specific programs and software.
  • Must have experience with SAP, Photoshop, InDesign and Illustrator is highly desired.
  • Must have the ability to work cooperatively with staff inside and outside of the department.
  • Must have excellent verbal and written communication skills; strong interpersonal skills.
  • Must be able to sustain level of professionalism; friendly demeanor
  • Prior experience in a luxury goods organization is a plus.
  • Must be organized, accurate, thorough, and able to monitor work for quality
  • Must be able to demonstrated an ability to handle multiple projects and details simultaneously
  • Must be able to operate with flexibility in the presence of shifting priorities and deadlines.
  • Strong self-motivation, tact, diplomacy and a clear, courteous and professional manner when dealing with the public.
  • Must be able to work cooperatively with staff inside and outside of the department.
  • Must be willing and able to travel on behalf of the brand up to 50% of the time

Benefits Program

The Swatch Group is an equal opportunity employer that promotes diversity and is committed to environmental sustainability and we are happy to offer a competitive benefits package that includes:

  • Excellent health, dental and vision insurance (eligible 1st of the month following 30 days; generous employer contribution)
  • Immediate participation in the 401(k) and 100% vested employer match after one year
  • Company paid life insurance and Long Term Disability
  • 18 PTO days per year, 23 PTO after 5 years
  • 7 days per year extended paid time for medical, parental and military leave
  • Holiday pay
  • Voluntary Flexible Spending Account, Short Term Disability, Accident/Hospital Indemnity insurance
  • Employee product discount
  • Internal transfer and growth potential
  • $500 Employee Referral Bonuses

 

For more information, please see: https://transparency-in-coverage.uhc.com/