Regional Brand Manager

The company

Tissot has been growing and developing its tradition of innovation since 1853. From the early days to the present, in its home in Le Locle in the Swiss Jura mountains, Tissot has translated craftsmanship and precision into stylish timepieces now sold in over 160 countries around the world. Special materials, advanced functionality and meticulous design detail join forces to create the luxury of accessibility. Today Tissot is a member of the Swatch Group, the world’s largest watch producer and distributor of Swiss watches. The tradition of innovation lives on, keeping closely in touch with the times.

We are currently recruiting a dynamic Regional Brand Manager, to join our team.

If you have a passion for luxury watches, a sharp business acumen, and a drive to elevate a brand on the international stage, this opportunity is for you!

Job description

In this demanding position, reporting to the Vice President Sales, you will play a pivotal role in driving Tissot’s commercial success across key international markets. Your responsibilities will span across business development, marketing, sales strategy, and distribution management, ensuring the brand’s growth and visibility worldwide.

Markets/Distribution

Drive Tissot's business development strategies within designated territories, aligning closely with corporate strategic objectives.
Craft and implement retail and wholesale distribution strategies aimed at enhancing brand penetration and awareness across the designated markets.
Streamline distribution closing/relocating/openings POS.
Work closely with HQ design team to optimize the execution process of the opening of new POS.
Evaluate local team structure efficiency and conduct necessary changes when needed.
Formulate business plans and establish targets in collaboration with business partners.

Marketing and brand strategy

Coordinate and endorse marketing plans with local teams, ensuring alignment with HQ marketing campaigns.
Exercise meticulous oversight over marketing expenses across markets.
Collaborate with the Training Team to deploy effective training tools.
Enforce strict adherence to visual merchandising guidelines.
Oversee the seamless rollout of new advertising campaigns across various channels.

Sales and performance management

Responsible for annual budget, semester forecasts and monthly sales reporting initiatives.
Conduct comprehensive analyses of sell-in/sell-out data and SKU performance, leveraging insights to optimize collection management.
Evaluate business partnerships with agents and spearhead market expansions with a keen eye on market strategies.
Oversee legal, financial, and logistics operations, particularly in negotiating and drafting distribution agreements.
Collaborate cross-functionally with internal HQ departments to align and fortify Tissot's global strategy.
Deliver concise market visit reports to the VP of Sales, ensuring alignment with the global objectives.

Profile

Strong sales and communication skills, with a talent for negotiation and persuasion.
Strategic thinker with a pragmatic and analytical mindset.
Results-oriented, self-motivated, and able to work independently.
Comfortable working with both numbers and people, with excellent interpersonal skills.
Willingness to travel to assigned markets.

Professional requirements

Higher education in business, marketing, or a related field.
Minimum 5 years of proven international sales experience (experience in the watchmaking industry is a plus).

Languages