Archive
Annual Report 2020
Biel / Bienne (Switzerland), March 18, 2021 – The 2020 Annual Report of The Swatch Group Ltd is now available. Download here: Swatch Group – Annual Report 2020
Swatch Group Media Conference
For those who could not watch Swatch Group’s Media Conference, here’s the link to the video: https://www.youtube.com/watch?v=1XOF1fbuvGs
Swatch and MoMA collaborate to launch special edition watches
From our collection to yours, Swatch X MoMA Swatch announces the launch of special edition designs with The Museum of Modern Art (MoMA) as part of its Museum Journey series. The watches will be available at Swatch stores worldwide and swatch.com as well as global MoMA Design Stores and store.moma.org, starting on March 4, 2021. The assortment…
FLYING INTO THE FUTURE
Hamilton renews partnership with Smartflyer, a pioneer of sustainable, electric-powered air exploration Authentic heritage in the world of mechanical watches is often concerned with celebrations of the past, but at Hamilton, we’re equally focused on creating the future. We brought the world the first electrically powered wristwatch in 1957 and…
Back to the future for the Longines Silver Arrow
Longines Silver Arrow breathes life back into a model characteristic of the 1950s: a resolutely forward-facing time when race cars and supersonic aeroplanes appealed to the imaginations of young and old alike. It is this futuristic spirit that inspired the original design of the “Silver Arrow”, revisited in a way that is loyal…
Breguet, inventor of the Tourbillon
The year 2021 marks the 220th anniversary of one of the greatest watchmaking complications of all times: the Tourbillon. An exquisite mechanism of unrivaled complexity, the invention lies at the heart of a genuine human adventure that, to this day, contributes extensively to the reputation of its creator Abraham-Louis Breguet and his House. An…