Archive
SWATCH REACHES FOR THE STARS WITH NEW SPACE COLLECTION
Time is what you make of it, and at Swatch, the sky’s not the limit; dreams are. While the perceptions of NASA differ across generations, one thing remains the same – the space agency’s ability to capture the public’s imagination and desire to explore the stars and new horizons. The brand’s latest collection taps into this feeling, inspiring…
Certina DS-1 Powermatic 80
The mechanical DS-1 lends Certina’s watchmaking tradition a modern, urban face, as the latest versions prove with great flair. Three dynamic models appear in powerful colours – dark blue, grey and brown – each equipped with two different, easily interchangeable straps. One presents a totally new option: a high-quality fabric strap made of #tide…
Ordinary General Meeting of Shareholders
Decisions taken by the Swatch Group shareholders at the Ordinary General Meeting of Tuesday, May 11, 2021 Biel/Bienne (Switzerland), May 11, 2021 - The Ordinary General Meeting of Shareholders has been held in accordance with Article 12 ff of the Articles of Association and Article 27 of the Ordinance 3 on Measures to Combat the Coronavirus (COVID…
Jaquet Droz at the Milan Museum of Culture
When the Milan Museum of Culture (MUDEC) asked Jaquet Droz to join its show “Robot. The Human Project” the brand brought out Pierre Jaquet-Droz’s 250-year-old automatons. Something magical happens when the past meets the present and dreams come true. That is why Jaquet Droz was asked to be part of a rare exhibition called “Robot - The Human…
Certina DS Action Diver Sea Turtle Conservancy
In 2021 Swiss watchmaker Certina dedicates a new, custom-tailored special model to its partnership with the Sea Turtle Conservancy (STC). This year’s DS Action Diver Sea Turtle Conservancy steps into the limelight as a stylish diver’s watch with anti-magnetic NivachronTM balance spring and STC logo on the case back. Both the watch and its…
Swatch - Entering a new territory
Swatch presents its latest innovation: BIOCERAMIC. Only few months after the first bio-sourced Swatch launched in September 2020, here comes a new and unique mix of ceramic and bio-sourced plastic – made by Swatch. Two-thirds ceramic, one-third bio-sourced plastic, BIOCERAMIC is both resilient and resistant with a silk-like touch — uniting the…