Archive
100 years as Official Timekeeper
The brand has announced the extension of its global partnership with the International Olympic Committee (IOC) through to 2032 The Games of the XXXV Olympiad in 2032 will mark 100 years since the start of OMEGA's relationship with the event, which dates back to the 1932 Olympic Games in Los Angeles. In that time OMEGA has served as Official…
Swatch Faces 2017
Swatch presents Swatch Faces 2017 at the Biennale Arte 2017 The thrilling love story of Swatch & Art returns to Venice as the Swiss watchmaker resumes its role as main partner of the 57th International Art Exhibition - La Biennale di Venezia. A variety of installations at both the Arsenale and Giardini venues take up the Swatch Faces 2017…
Swatch Group sets three world records
Swatch Group sets three world records with a Real Time Clock (RTC) by Micro Crystal Biel/Bienne (Switzerland), May 04, 2017 - Three new world records from “Swiss Silicon Valley”. Micro Crystal, a company of the Swatch Group, is proud to announce a new Real Time Clock module whose minimized consumption, stability and size are unrivaled by any…
Swatch Skin
SKIN marks the dawn of a new era for Swatch’s thinnest watch line. Inspired by the thrill of the unknown, the beauty of movement and the anticipation of change, Swatch’s SKIN collection introduces eleven minimalist styles in two new case sizes for men and women. The new look achieves simple, easy-to-wear elegance, featuring an innovative double…
Thirty years of Flik Flak
As the world’s favourite children’s watch turns 30, the invitation toparty goes out to millions of kids and grown-ups, everywhere. Three decades of helping kids all over the world to tell the time merit major celebration. It’s time to give the gift of time. A story of heritage and innovation Flik Flak was born in 1987 in Biel, Switzerland. It…
Swatch Group creates the world’s smallest Bluetooth chip
Biel/Bienne (Switzerland), March 3, 2017 – Three world records in the “Swiss Silicon Valley”. Swatch Group is proud to introduce a new Bluetooth chip with exceptional features unrivaled by any existing product. The new integrated circuit, designed 100% by EM Microelectronic, Swatch Group R & D and the Swiss Center for Electronics and…