Archive
Swatch Bioceramic WHAT IF? Collection
There are four sides to this story as Swatch turns a pivotal decision from the early 1980s into an exciting 2023 “WHAT IF?” One moment in time can change everything. It’s 1982, and the founders of what would become Swatch are faced with a huge decision – should the new revolutionary Swatch be round or square? Fast-forward four decades, and the…
Half-Year Report 2023
Net sales of CHF 4 019 million, +18.0% to the previous year at constant exchange rates (+11.3% at current rates), despite a massive negative currency impact of CHF -242 million. Net sales exceeded the previous record half-year 2018 by +8.5%, at constant exchange rates. Double-digit growth in all watch and jewelry price segments, with…
Apprenticeship graduation
This content is not available in English. Please see the German version below or the French version. Wir gratulieren unseren Lernenden zur bestandenen Lehrabschlussprüfung! Die Firmen und Marken von Swatch Group Assemti, Blancpain, CHH Microtechnique, Comadur, Diantus Watch, Distico, Dress your body, EM Microelectronic-Marin, ETA,…
Mido Multifort TV Big Date
In a revival of a cult classic shape, created 50 years ago by Mido, the TV-shaped case makes a long-awaited comeback, this time honouring the Multifort collection. Its dynamic and modern design is emphasized by a stunning light-reflecting dial - which reveals a captivating dégradé effect that fades from blue to black - featuring a pronounced…
Tissot PRX 35mm Automatic
The esteemed Swiss watch brand, known for its blend of tradition and modernity, is delighted to unveil its latest timepiece, the Tissot PRX 35mm automatic. The watch that everyone has been waiting for! Drawing inspiration from the iconic 1978 model, the Tissot PRX 35mm breathes new life into this timeless design, seamlessly blending…
Breguet Type XX
This collection enjoying iconic status for nearly 70 years has accompanied the history of aviation – whether on pilots’ wrists as a precision instrument or on those of ordinary amateur enthusiasts fascinated by its legendary qualities. The Manufacture Breguet proudly unveils a redesigned line that is innovative, highly contemporary and brimming…