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Real Time Clock by Micro Crystal

Swatch Group sets three world records with a Real Time Clock (RTC) by Micro Crystal Three new world records from “Swiss Silicon Valley”. Micro Crystal, a company of the Swatch Group, is proud to announce a new Real Time Clock module whose minimized…

Swatch Group News

Omega Speedmaster “Silver Snoopy Award” 50th Anniversary

Snoopy is back! In 1970, Omega received the coveted “Silver Snoopy Award” from the astronauts at NASA, recognising the brand’s unique contributions to space exploration, as well as the Speedmaster’s vital support during the rescue of Apollo 13.…

Omega's New Technologies in PyeongChang

At PyeongChang 2018, Omega is paving the way for a dynamic Olympic Games future. Through incredible sensor systems, the brand will now provide continuous measurements from start to finish of events, meaning that athletes can gain an immediate…

EM3028 extends battery life of connected devices

EM Microelectronic, the ultra-low-power semiconductor company of the Swatch Group, and a leading technology provider for connected objects, today announced the release of its EM3028 Extreme low power Real-Time Clock (RTC) module, setting a new…

EM|echo-V best product award

Swatch Group’s EM Microelectronic em|echo-V holistic omnichannel RAINFC solution receives prestigious industry award An RFID industry pioneer EM Microelectronic, the ultra-low-power semiconductor company of the Swatch Group, has pioneered the RFID…

Brand

Omega Museum

Relocated to a stunning new building in 2019, the OMEGA Museum tells the compelling story of the Swiss brand through immersive movies, compelling showcases and fun interactive experiences.The journey to the heart of OMEGA includes a 360° history of…

Swatch Group News

Oceana and Blancpain Announce Exclusive Partnership

Prestige Swiss watchmaker supports ocean conservation group’s advocacy efforts to restore marine ecosystems. This three-year partnership includes an expedition to Mexico’s Scorpion Reef, a UNESCO biosphere reserve. Oceana, the largest international…

Swatch Group News

Hamilton Khaki Aviation Converter

OUR BEST ENGINEERING FOR STYLISH PILOTS MAKE CRUCIAL FLIGHT CALCULATIONS VIA THE SLIDE-RULE BEZEL Hamilton extends its range of pilot watches with models that make conversions and calculations easy.  As any professional pilot will attest,…

Swatch Group News

EM|echo-V receives “Best new product” award

Swatch Group’s EM Microelectronic em|echo-V holistic omnichannel RAINFC solution receives prestigious industry award An RFID industry pioneer EM Microelectronic, the ultra-low-power semiconductor company of the Swatch Group, has pioneered the RFID…

Swatch Group News

Omega Joins The Circle With an Immersive Boutique

Built with architectural flair, The Circle is the new must-see destination for business and lifestyle at Zurich Airport. Alongside the host of gastronomic, event and shopping venues, the Swiss watchmaker Omega has now opened its biggest Boutique in…

Brand

Cité du Temps

The Cité du Temps is an exhibition center that is open to the public and entirely dedicated to time.  This special place designed by the architect Shigeru Ban unites under one roof the playful, cheerful style of the brand Swatch and the…

Swatch Group News

Rado True Square Undigital

Artistic instead of artificial intelligence: our collaboration with the Japanese design duo YOY In the middle of the digital age, the Japanese design duo YOY is giving one of our best-known faces an update that is as contemporary as it is analogue…