ETA: watchmaking excellence
ETA has full expertise in the production and assembly of movements and watches that are considered global benchmarks for their reliability and performance.
The Hamilton PSR
WAKING A SLEEPING GIANT The Hamilton PSR revives the design of the very first digital watch, a space age classic that changed the way we tell time The original digital wristwatch is back. The Hamilton Pulsar was one of the emblematic creations of…
Termiboîtes
Termiboîtes, headquartered in Courtemaîche, was founded in 1991 by Michel Theurillat and Etienne Membrez, the former CEO of Simon et Membrez. The company was partially integrated into Swatch Group in 2012, and later fully integrated in 2019.…
Jaquet Droz Grande Seconde Skelet-One
THE TWO NEW FACES OF THE GRANDE SECONDE SKELET-ONE Plasma ceramic makes a dramatic entrance alongside red gold. One is steeped in tradition and the other is all about technology. Two new variations of a timepiece that has come to stand for Jaquet…
Longines
Founded in 1832 at Saint-Imier in Switzerland, the Compagnie des Montres Longines Francillon S.A. is the oldest trademark still in use in its original form registered with the World Intellectual Property Organization. Over the years, Longines has…
Ordinary General Meeting of Shareholders
Swatch Group: Decisions taken by the Swatch Group shareholders at the Ordinary General Meeting of Thursday, May 14, 2020 Biel/Bienne (Switzerland), May 14, 2020 – Due to the classification of the COVID-19 situation by the Swiss Federal…
Mido Commander Gradient
Watchmaking mechanics in pole position It is time to welcome the unforeseen. With the Commander Gradient, Mido dares to embrace the unexpected, showcasing a watch mechanism beneath a gradient dial that shifts from smoky to clear. The gears can be…
THE KHAKI FIELD TITANIUM IS READY FOR ACTION
LIGHTWEIGHT FUNCTIONALITY AND MILITARY STYLE THE KHAKI FIELD TITANIUM IS READY FOR ACTION For over 100 years, Hamilton provided thousands of watches for the military. Today, we draw on that experience to create field watches for modern life. With…
OMEGA launches online shopping in Europe
It’s great news for watch fans across Europe, as OMEGA officially launches its new online shopping. Introduced on the continent for the first time, the Swiss brand’s legendary collections, including Speedmaster, Seamaster, Constellation and De Ville…
Breguet Reine de Naples 8918 in grand feu enamel
INSPIRATION FOR A NEW DAY For the very first time, Breguet highlights the delicate oval shape of the dial of the Reine de Naples with pure, bright white grand feu enamel, complete with numerals in celestial shades The new Reine de Naples 8918…
Blancpain Ocean Commitment
Blancpain and Fregate Island Private release short film presenting joint conservation efforts Since 2018, Blancpain and Fregate Island Private have joined forces to study, restore and preserve the marine environment around the island. Coralive.org…
The World's First Master Chronometer
Through its commitment to innovation, Omega has achieved a quality standard that exceeds the testing parameters of existing qualifications. The new METAS certification is worthy of the performance of our extraordinary watches. With the world's…
Tomorrow’s manufacturing
Some people talk about it… We already live it…Tomorrow’s manufacturing is today’s reality at Swatch Group. See more on www.eta.ch
Longines Spirit - "The Pioneer Spirit Lives On"
The Longines Spirit collection is designed in the same manner as the timepieces of the famous pioneers as they conquered the air, land and sea relying on their Longines time instruments. Legendary aviators and explorers like Amelia Earhart, Paul-…
Rado
Combining design and high-tech materials for watches that will stand the test of time Rado is a globally recognised Swiss watch brand, famous for innovative design and its use of revolutionary materials to create some of the world’s most…
Glashütte Original introduces high-end customisation
Precious stone settings, engravings and strap variations to create personalised watch With a new concept of high-end customisation, Glashütte Original offers the possibility to personalise its timepieces with sparkling precious…
Pushing the boundaries of innovation with every turn
Omega’s Antimagnetic Tourbillon is a Watchmaking Breakthrough Throughout Omega’s iconic history, the renowned Swiss watchmaker has earned a special reputation for its advancements in the art of Tourbillon craftsmanship. Today, the next…
Swatch Group announces management changes
Swatch Group announces changes in the Executive Group Management Board and the Extended Group Management Board – Appointments to the management of the Longines, Rado, Union, Tissot, Certina, and Hamilton watch brands Swatch Group has announced…
Hamilton Khaki Navy BeLOWZERO - Official Watch of TENET
Custom Hamilton watch featured in Christopher Nolan’s new Sci Fi action spectacle Tenet, coming soon to theaters Hamilton designers and engineers, in collaboration with the design team from Christopher Nolan’s new film, TENET, produced a custom-…
