End of Partnership with Tiffany & Co.

Swatch Group terminates partnership with Tiffany & Co. New York for material breach of contract
Today Swatch Group terminated its cooperation contracts with Tiffany & Co. This action became necessary following Tiffany & Co’s systematic efforts to block and delay development of the business.
Within the framework of the long-term partnership agreement, in spring 2008, Swatch Group founded Tiffany Watch Co. Ltd., which was responsible for the development, production and distribution of «Tiffany & Co.» branded watches. Worldwide sales were handled through points of sale operated by Tiffany & Co., by The Swatch Group Ltd and by independent retailers.
Tiffany Watch Co. Ltd. will be permitted to wind down current business over the course of two years following effective termination of the cooperation contracts.
Swatch Group and Tiffany Watch Co. Ltd. will press claims for damages against Tiffany & Co., New York, in compensation for the loss of planned long-term future business.
Related news

Ordinary General Meeting of Shareholders
The Ordinary General Meeting of Shareholders will be held in accordance with art. 12 ff. of the Articles of Association on Wednesday, May 21, 2025 at 10:00 a.m. (CEST), virtually, without physical presence of the shareholders.The Board of Directors decided to hold the General Meeting with no venue and by electronic means in accordance with art.…

Annual Report and Sustainability Report
The 2024 Annual Report of The Swatch Group Ltd is now available on our website. Download here: Swatch Group 2024 Annual Report Concurrently, Swatch Group is also publishing its 2024 Sustainability Report according to GRI standards. Download here: Swatch Group 2024 Sustainability Report

Key Figures 2024
Net sales of CHF 6 735 million, -12.2% against the previous year at constant exchange rates(-14.6% at current rates). Negative currency impact of CHF 192 million. Operating margin of 10.6% in the Watches & Jewelry segment (without Production). Improvement to 12.2% for the fourth quarter, or 14.1% for the month of December. …