Swiss watchmaker Longines is proud to announce the appointment of Simon Baker as its new Ambassador of Elegance. The Australian actor is well-known for the lead role in the television series The Mentalistas well as his roles in movies such as Margin Call. Simon Baker personifies the core values of Longines and perfectly underlines the slogan «Elegance is an attitude». He will be officially introduced as worldwide Longines Ambassador of Elegance on 17th June 2012 at the Prix de Diane Longines in Chantilly (France), where Longines is the title partner and official timekeeper.

Simon Baker joins the family of international Longines Ambassadors of Elegance that comprises British actress Kate Winslet, tennis legends Andre Agassi and Stefanie Graf, Bollywood actress Aishwarya Rai Bachchan and Asian stars Chi Ling Lin and Aaron Kwok.

Walter von Känel, President of Longines, said: «We are delighted to welcome Simon Baker to the Longines family. Our Ambassadors are carefully selected to build a perfect match with the brand's philosophy and tradition of elegance. Longines is known to be a big family and Simon Baker is now part of this family.»

The newly appointed Longines Ambassador of Elegance Simon Baker said: «I am very happy to join the Longines family of Ambassadors of Elegance. I am proud to have been chosen to embody Longines’ slogan “Elegance is an attitude” all over the world and I am looking forward to attending the Prix de Diane Longines in Chantilly next Sunday.»

The Australian actor will be officially introduced at the Prix de Diane Longines in Chantilly (France). Longines, which celebrates its 180th anniversary this year, will be the official timekeeper of the Prix de Diane Longines for the second consecutive year. Longines slogan: «Elegance is an Attitude» will be the byword for Sunday 17th June. It will be an unforgettable day that combines sport with elegance. In between colourful hats and striking outfits, Longines will introduce a model of its latest line, The Longines Saint-Imier Collection.