Wimbledon Champion Andy Murray and the Rado HyperChrome
Tennis superstar Andy Murray is the star of a new TV advertising campaign for pioneering Swiss watch brand Rado. A global ambassador for Rado since May 2012, Andy was on set in Miami on March 1st to take part in a shoot with the Rado HyperChrome – the watch he has worn since October 2012.
The 30 second commercial begins airing internationally on CNN and Eurosport on 20th March and around the Sony Open Tennis in Miami, Florida for which Rado is also the Official Timekeeper.
In the film, Andy sets off on an unusual training session on his way to practice at the tennis courts. Pull-ups, boxing and a gym workout all feature in Andy’s alternative fitness programme, which also sees him test the scratch-resistance of his Rado HyperChrome Automatic Chronograph.
Rado CEO Matthias Breschan commented «Since 2012, sports fans have taken Andy to their hearts as a new tennis hero. We’re delighted that this cool Rado TVC shows Andy’s fun side as well as his dedication to his training. We are sure Andy’s fans will love it and are convinced it will continue to make Rado synonymous with tennis».
Related news
Rado True Square & Captain Cook
In deep, urban shades of late-night blue, the new versions of both the Captain Cook High-Tech Ceramic Skeleton and True Square Skeleton timepieces will stir unforgettable notes in the hearts of watch lovers everywhere. The world’s well-known Master of Materials brings its undeniable expertise in the creation of high-tech ceramic in gorgeous…
Rado Captain Cook High-Tech Ceramic Skeleton
With so much of humanity now living in cities, great explorers have begun to turn their bold curiosity to predominantly urban environments; the world's cities have become a fair bit greener, quieter, more colourful and human. The latest version of the famous Rado Captain Cook timepiece returns with elegant PVD rose-gold detailing, to tell of…
Rado Centrix Open Heart
The new Centrix Open Heart tells a Rado love story to match the most evocative moods that the brand has ever created. While most watches are usually about familiar shapes wrapped in grand craftsmanship, in the best cases, the new Centrix establishes a fresh new narrative, with design stylings and elements that speak of eternal love, sparkling…