Blancpain – Innovation is our tradition

Blancpain – Innovation is our tradition

At the end of the year, Blancpain will premier its new corporate film. This movie takes us on a journey into the past and the present, tracing nearly 280 years of history through key dates, and inviting us to explore the world of the brand.

Starting in 1735, we are taken back to the roots of the oldest watch brand in the world, when the founder Jehan- Jacques Blancpain was first mentioned as a watchmaker in the official register of the township of Villeret, deep in the heart of the Swiss Jura mountains. His pioneering creative spirit and his skill would then be passed on from generation to generation. After more than two hundred years in the hands of the  founding family, Blancpain continued to grow, driven by the commitment of passionate men and women.

Over the course of time, the countless complications that were invented and the numerous world-firsts established the renown of the brand. From the first automatic wristwatch in the world, created in 1926, to the realization of six masterpieces that brought together all these complications, some of these models have become iconic, such as the ‘Fifty Fathoms’, the first modern diver’s watch, launched in 1953. Always true to its tradition of innovation, Blancpain is continually renewing itself and constantly pushes the boundaries of watchmaking, as evidenced by its latest innovations, such as the Running Equation of Time in 2004, the first one-minute flying carrousel in the world in 2008 or the traditional Chinese calendar in 2012.

The film then takes us into the World of Blancpain; motorsport, the underwater world and the art of living, three sectors which, although very different, share the same values of passion, skill and working precision. Each of these is represented symbolically by a watch: the L-Evolution emphasizes the technological aspect through its movement and its innovative materials, the X Fathoms revisits the characteristic of its iconic predecessor in order to create a high-performance, mechanical diving watch, while the Tourbillon Carrousel marks the pursuit of excellence and the triumph of the art of watchmaking.

The journey continues with a return to the heart of the workshops of the Manufacture located in Le Brassus. Time has passed since Jehan-Jacques Blancpain carried out his work on the first floor of his family home. The location and the people have changed, but the passion has remained intact. As if to prove that the love of a job well done and the spirit of innovation that have shaped the tradition of the Manufacture are still alive.

 

Related news

Blancpain Bathyscaphe Quantième Complet Phases de Lune

Blancpain Bathyscaphe Quantième Complet Phases de Lune

Blancpain is delighted to present the new Bathyscaphe Quantième Complet Phases de Lune, now fitted with an elaborately designed and patented black ceramic bracelet and a case made from the same material. With an assertive, sporty yet supremely elegant style, this model features a dial in vibrant shades of sunray-brushed blue. Available with a…

Swatch Ocean of Storms

Swatch Ocean of Storms

A new ocean is joining the five watches and five oceans in the Blancpain X Swatch collaboration. Even though planet Earth only has five, Swatch is welcoming OCEAN OF STORMS into its Bioceramic Scuba Fifty Fathoms Collection that celebrates Blancpain’s iconic Fifty Fathoms, a watch that revolutionized watchmaking by becoming the first true diver’s…

Swatch Bioceramic Scuba Fifty Fathoms

Swatch Bioceramic Scuba Fifty Fathoms

Swatch is celebrating another Swiss watchmaking icon, Blancpain’s Fifty Fathoms. This watch was born exactly seventy  years ago and revolutionized watchmaking by becoming the first true diver’s watch. Launched in 1953, the Fifty Fathoms was created by a diver to meet the needs of underwater exploration. It immediately became the professional…