Zurich, 14 March 2016 – Swatch Group announces the opening of a new Hour Passion boutique at Zurich Airport, Switzerland.

The multibrand store, located on Level 2 of Airside Center, covers a total area of approximately 300 square meters and houses an extensive portfolio of about 30 Swiss quality brands, among others Blancpain, Omega and Longines.

Completely open on its front and walk-through, the newest Hour Passion concept is characterized by an elegant and luxury design. The bright retail space is defined by a succession of branded backwalls and, in its middle, winding sales tables topped with crystal cubes exalt jewelry displays. The oak wood floor, the sparkling windows combined with brushed steel and a cosy lounge with leather sofas create a sophisticated and welcoming atmosphere.

Besides being in a relaxed and spacious store, the customers are surrounded by expert sales advisers who can guide them on watches and jewelry discovery, seven days a week.

In 2015, more than 26 million passengers were handled at Zurich Airport.

Hour Passion is a retail chain of the Swatch Group, the world’s largest manufacturer and distributor of watches. Created in 2004, Hour Passion offers customers an expert multibrand watch and jewellery concept. Gathering together Swatch Group brands of mid and high range in downtown locations and malls, Hour Passion also presents a more extensive brand portfolio in airport boutiques. In 2016, the retail network consists of 56 boutiques present in Switzerland, UK, France, Ireland, Germany, Austria, Italy, Spain, Turkey, Russia, Poland, USA, Malaysia, China, Korea and Japan.