Swatch Group announces the re-opening of Hour Passion boutique at Geneva Airport, Switzerland.

At the center of the Place Centrale, located airside in the Schengen area, Hour Passion has opened the doors of its magnificent and enlarged boutique, bringing together the finest timepieces of Swiss watchmaking. Across 180 sq. m., 13 renowned brands, ranging from simple quartz watches to the most beautiful complications and unique pieces of traditional manufactures: Breguet, Blancpain, Jaquet Droz, Omega, Breitling, Longines, Rado, Tissot, Balmain, Certina , Mido, Hamilton, Calvin Klein. Travelers may also be tempted by the attractive jewellery collections from Messika, Roberto Coin, or Pasquale Bruni.

Completely open on its front, the newest Hour Passion concept is characterized by an elegant and high-end design. The bright retail space is defined by a succession of branded backwalls and, in its middle, winding sales tables topped with crystal cubes exalt additional watch and jewelry displays. The oak wood floor, the sparkling windows combined with brushed steel and a cosy lounge with leather sofas create a sophisticated and welcoming atmosphere. 

At the entrance of the boutique, tailor-made totem screens mark out the traveler’s journey by displaying the beauty of timepieces in an original motion designed content.

Geneva customers will be welcomed by expert sales advisers seven days a week.