Swatch Group: Key Figures 2024
2025 promises positive momentum worldwide. The Group's extensive industrial basis, as well as its strong brand presence, with many exciting new products across all price segments, mean that a positive performance in 2025 can be expected.
Demand in China will continue to be rather restrained. The expectation is that the habits and behaviour of Chinese consumers will continue to change, which will open up plenty of new opportunities for the strongly positioned brands.
For 2025, Swatch Group expects substantial improvements with respect to sales, operating result and cash flow.
The Swatch Group
Swatch Group is an international group active in the design, manufacture and sale of finished watches, jewelry, watch movements and components.
Swatch Group supplies nearly all components required by its 16 watch brands, and Swatch Group companies supply movements and components to third-party watchmakers in Switzerland and around the world. Please be sure to visit our brands' websites to learn more about their fantastic products.
Swatch Group is also a key player in the manufacture and sale of electronic systems used in watchmaking and other industries.
Swatch Group employs more than 32'000 persons in over 50 countries. Net sales in 2024 amounted to 6.735 billion Swiss francs.
