Archive
From Swatch with love
New Valentine’s Special ready to conquer hearts. Say it with flowers? Say it with words? Say it with emojis! YOU’VE GOT LOVE speaks today’s language, making sure your better half gets the right message (and gift;-) for the day of love. Swatch’s new Valentine’s Special comes in an innocent white color featuring a red love letter…
New em|echo-V: NFC with RAIN RFID in a single chip
EM Microelectronic enables holistic omnichannel consumer experience and product authentication em|echo-V brings together powerful RAIN RFID supply chain functionalities with seamless NFC consumer engagement and web authentication EM Microelectronic, the ultra-low-power semiconductor company of the Swatch Group and an RFID industry pioneer for…
Omega ready to time the Winter Youth Olympic Games
For the 6th time at the Youth Olympic Games, Omega is ready to fulfil its role as Official Timekeeper. Around 1,880 young athletes from 70 nations have arrived to compete in 81 winter events at Lausanne 2020, and the Swiss watchmaker will be there to time every second. This is a particularly special occasion for Omega. It is the first time since…
Mechanical movements: COMCO’s dictate harms the Swiss watch industry
Biel/Bienne (Switzerland), December 18, 2019 - The Competition Commission (COMCO) wants to prohibit Swatch Group or its subsidiary ETA from supplying mechanical movements to third parties in 2020. COMCO has always obligated ETA to supply its customers with movements and now it intends to prohibit it from doing so for the whole of 2020. The…
Breguet’s illustrious history – On show to the world
With a rich history full of notable patrons and incredible timepieces, Breguet is never short of occasions where historical pieces are showcased in prestigious Museums across the globe, for the watch-loving public to view and admire. A rare treat considering the majority of early timekeeping creations still remain in the hands of private…
The Swatch Art Connections
The Swatch Art Peace Hotel is turning 8! A lucky number in its home country China, the Shanghaibased artist residency takes the happy occasion to open a virtual exhibition on its website. SWATCH ART CONNECTIONS presents fun, crazy and interesting projects that Swatch has developed following fruitful encounters with artists-in-residence…