Archive
Omega and James Bond: The Bond watch is revealed
Omega is delighted to unveil 007’s newest timepiece that will feature in the 25th James Bond film, No Time To Die, set to arrive in cinemas in April 2020. Appearing on-screen will be a thrilling new Seamaster Diver 300M 007 Edition. First launched in 1993, the Diver 300M has built its legacy with real-life divers and style aficionados, as…
The Longines Heritage Military 1938
A classic revisited. With The Longines Heritage Military 1938, the winged hourglass brand revisits a military watch from the Interwar period. Featuring a timeless, understated design, this 43 mm steel piece features a hand-wound mechanical calibre. In a tribute to the year of production of the model that inspired it, The Longines Heritage…
HAMILTON X SCHOTT NYC: PURE AMERICAN SPIRIT
HAMILTON KHAKI PILOT SCHOTT NYC When thinking about American spirit two brands come to mind: Hamilton and Schott NYC. Both were chosen by the U.S. Army for their excellence and reliability and supplied the best watches and jackets to pilots during World War II, becoming symbols of the 1940s military style. Craftsmanship and reliability is…
SWATCH IS OFFICIAL TIMING PROVIDER AT EXPO 2020 DUBAI
THE COUNTDOWN HAS STARTED Swatch is getting ready to join the World’s Greatest Show! Ahead of its opening in October 2020,several timekeeping installations across UAE will serve as landmarks to count down to the big opening. On Sunday night of the 20th of October – exactly one year before the next World Expo opens its doors – Najeeb Mohammed Al-…
Swatch Group and Calvin Klein: expiration of the licensing agreement
After more than 22 years of exclusive licensing collaboration, Swatch Group has decided to let the licensing agreement with Calvin Klein end at its date of expiration (in the near future). The decision has been taken due to the recent turbulence and uncertainties at the management level of Calvin Klein Inc., New York.
SWATCH INAUGURATES ITS HEADQUARTERS IN BIEL
After a construction period of almost five years, Swatch inaugurates its new headquarters in Biel – one of the world’s largest timber structures, designed by the Japanese star architect Shigeru Ban. Heralding a new chapter in the history of the brand, this building defies current conventions, just like the watches that are created there. The…