Archive
SWATCH IS OFFICIAL TIMING PROVIDER AT EXPO 2020 DUBAI
THE COUNTDOWN HAS STARTED Swatch is getting ready to join the World’s Greatest Show! Ahead of its opening in October 2020,several timekeeping installations across UAE will serve as landmarks to count down to the big opening. On Sunday night of the 20th of October – exactly one year before the next World Expo opens its doors – Najeeb Mohammed Al-…
Swatch Group and Calvin Klein: expiration of the licensing agreement
After more than 22 years of exclusive licensing collaboration, Swatch Group has decided to let the licensing agreement with Calvin Klein end at its date of expiration (in the near future). The decision has been taken due to the recent turbulence and uncertainties at the management level of Calvin Klein Inc., New York.
SWATCH INAUGURATES ITS HEADQUARTERS IN BIEL
After a construction period of almost five years, Swatch inaugurates its new headquarters in Biel – one of the world’s largest timber structures, designed by the Japanese star architect Shigeru Ban. Heralding a new chapter in the history of the brand, this building defies current conventions, just like the watches that are created there.The…
OMEGA CELEBRATES NEW CLASSIC BOND MOVIE
OMEGA releases a Seamaster Diver 300M to celebrate the 50th anniversary of On Her Majesty’s Secret Service (1969), replete with 007-details and more than a few surprises. OMEGA’s new 42mm Seamaster Diver 300M in stainless steel is limited to 7,007 pieces and features a black PVD on black ceramic dial with a spiral-brushed gun barrel design and…
166 new apprentices participate in the Jump In 2019
In August, no fewer than 166 new Swatch Group apprentices took part in the Jump In 2019 camp in Saignelégier. During these four days, they got to know the principles of apprenticeship; learned about the rights and obligations as well as the expectations of Swatch Group; and dealt with topics crucial for starting a professional career, including…
Certina DS-1 Big Date 60th Anniversary
DS-1 Big Date 60th Anniversary: traditional reliability For 60 years now the initials “DS” have been synonymous with reliability. With the introduction of Double Security in 1959, Certina set new standards. Since then the ultra-robust concept has been adapted many times over to meet the demands of contemporary life. To mark this…