Certina: new collections
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Certina DS 1 Chrono – Automatic
Certina adds to a legend with the new DS 1 automatic chrono edition
Since 1959, a characteristic acronym has graced Certina timepieces: DS – hallmark letters symbolic of Certina's now famous Double Security system. Launched in 1960, the first DS1 met with enormous success, as did a revisited edition brought forth in 2007. Today, the Swiss brand extends its legendary product line, with the introduction of a chronograph version of the DS 1. Sport-classic design, generous proportions, high elegance and a cutting-edge automatic Valjoux movement give the new DS1 a bold sense of expression and an exclusive personality. It is intended for the wrist of the uncompromising timepiece lover with an active lifestyle and a finer sense for beautiful things.
Certina has chosen to draw artfully selected inspiration from the past to set forth an innovative, modern interpretation of its illustrious DS 1 model. The new model garners the essential traits of sobriety and a sports-oriented nature from the original line, and casts new boldness and a unique personality into the new chronograph design. The oversized satin-finish watchcase features contrasting brightly polished horns and a broad silver-colour dial whose geometry strikes instant appeal to the discerning eye. Snailed chrono counter displays bring stunning contrast to a charcoal gray rim which echoes the same colour on the raised rim of the tachymeter scale surrounding the design. The 12-hour and 30-min. hands of the chrono counters as well as the small-second indicator and indexes bring further complementary tones in black nickel finish. The large HM hands and indexes are facetted for an added sculptural note to delight the eye, and complement the highly precise scale used to mark seconds. The date and day window is conveniently placed at the three o'clock position and the dial is guarded by a non-reflecting sapphire crystal which is very tastefully rounded. A large and assertive crown wears the early, traditional Certina logo. Chronograph functions are set through two asymmetrical and original pushbuttons which reinforce even further the unique character of the watch. A state-of-the-art ETA 7750 Valjoux automatic chronograph movement ticks at the heart of the new DS1, and proudly displays both its workings and self-winding mass through a broad transparent case back. This exquisite timepiece is fitted with a brown leather watch strap.
The DS 1 Automatic Chrono is also available in three other variants, with a black dial and light satin nickel finish counter contours, or in full black dress. Those models are available with steel or leather watchbands.
Certina DS Action Chrono
A new date with extreme sport
Watchmaking and extreme sport are kindred fields where mastery and intensity are daily requirements, and where innovation and technological skill meet in a tight race against time. With its latest DS Action collection, Certina reaffirms its audacious trajectory and brings out a watch that is simply a perfect match for the highest challenges in sport. Indeed, this new gents chronograph reveals daring and resolutely modern lines which once again prove that at Certina, time and design strike a perfect rhyme. Intensely dynamic, unwaveringly precise and absolutely resistant, the new DS Action is made for the exciting lifestyle of the true sportsman, in tune with extreme pleasure.
The latest Certina DS Action chronograph introduces a new shape to spirited timekeeping and brings eloquent expression to undeniable robustness and reliability, in a harmonious design that is at once innovative and unique.
The satin-finish stainless steel watchcase of the new DS Action stands out by its generous diameter and the affirmative strength and purity of its lines. The DS Action Chrono is built with the active sportsman in mind. A finely toothed large outer ring allows for easy handling of its unidirectional rotating bezel, whose bright-red upper surface features large and clearly-defined numerals for quick calculations, and a special Superluminova upper marker for underwater visibility. A bold and stylish case-side guard protects the screw-in crown, while the chronograph pushbuttons are strengthened by short black PVD collars, neatly grooved lengthwise. The dynamic, sporty nature of the new DS Action Chrono is further underlined by a time display that leaves nothing to chance: clear, direct markings, facetted indexes striped with Superluminova treatment, an oversized number 12 and highly contrasting colours, tones and finishes throughout. Chronograph timing is also shown through a clever interplay of surfaces, with finely snail-surfaced black-background counters and bright red pointers. This exciting new timepiece carries highly-legible tachymeter markings against a sloping outer rim on the display, in crisp white-on-black numbers. Protected by a resistant sapphire crystal watch glass and full DS+ system features, the DS Action Chrono is tested water-resistant to 200 meters. The main model (photo) is available with a segmented, three-row black rubber strap equipped with a folding safety buckle and diving extension.
The DS Action Chrono is also available in three other variations: black dial and steel bracelet (photo); black dial, black bezel and black rubber strap; silver dial, black chrono counters and steel bracelet.
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