DIGITAL MARKETING CAMPAIGN COORDINATOR

Introduction de la société

OMEGA is a prestigious global brand with more than 170 years of commitment to quality, precision and innovation. Our watches are among the world’s finest, defined by industry-leading technology and timeless aesthetic appeal.

In our long history, we’ve set precision records, defined sports timing and remained at fine watchmaking’s cutting edge.

As an international brand, we are always interested in meeting future colleagues who are prepared to contribute their talents, ambitions and inspiration to our teams on practically every continent.

Description du poste

  • Develop and manage the strategy, creation, and execution of all email marketing campaigns, including promotional, transactional, and automated emails
  • Collaborate with the design team to produce visually compelling newsletters that reflect Omega's brand identity
  • Brief and monitor the development of engaging and concise copy for newsletters, ensuring messages are on-brand, relevant, and tailored to various customer segments
  • Analyze campaign performance metrics and continuously optimize for improved engagement and conversion rates
  • Conduct regular A/B testing on various email elements to optimize open rates, click-through rates, and conversions
  • Liaise with the markets and manage the email calendar, coordinating with other teams to ensure alignment with wider marketing efforts, product launches, and company initiatives
  • Ensure all email marketing practices comply with privacy laws and applicable regulations and best-practice industry standards

Profil

  • Bachelor's degree in Marketing, Business, Communications, or a related field
  • A minimum of 2 years of experience in email marketing, including newsletter creation
  • Demonstrated expertise in email marketing platforms and tools
  • Familiarity with privacy laws and email best practices
  • An understanding of the luxury consumer goods market, specifically luxury watches, would be a plus

Compétences requises

  • Strong written and verbal communication skills
  • Strong analytical skills, with experience in performance tracking and campaign analysis
  • Excellent interpersonal skills in areas such as teamwork, facilitation and negotiation

Langues

  • Fluent in French and English

Personne de contact

Célie Bovet

HR Business Partner